Is Marketing Necessary for Your Company?

Do marketers promise miracles? Webster specifies ‘miracle’ as a very remarkable or out of the ordinary event, thing, or achievement- usually unforeseen. Well, one thing for sure, marketers don’t make guarantees, they create solutions and they ACT on it. Internet marketers make use of methods depending on market tendencies and put it on properly. The … Continue reading “Is Marketing Necessary for Your Company?”

Do marketers promise miracles? Webster specifies ‘miracle’ as a very remarkable or out of the ordinary event, thing, or achievement- usually unforeseen. Well, one thing for sure, marketers don’t make guarantees, they create solutions and they ACT on it.

Internet marketers make use of methods depending on market tendencies and put it on properly. The ‘be all end all’, isn’t the internet marketer as well as the techniques used. It is, in fact, the client. All of the techniques used by the marketer is determined by the buyer, and they pattern remedies based on the researched wants and needs of the consumer.

‘The great Albert Einstein once reiterated, ‘genius is one percent enthusiasm and ninety-nine percent perspiration’. Business success, conversely, is ’10 percent product and 90 percent marketing’. Although it is not sure how exact that statement is to the vast majority of marketers around the globe. Conversely, it gives you the thought, ‘are advertising and marketing that necessary?’ Here are a few pointers why it is:

Marketing sells your product or service to the people who know you exist and to those who don’t know you exist.

Marketing helps you build your brand and the image you would like your customers to see it.

Marketing aids in the movement of products and services.

Marketing includes the design of the merchandise suitable to consumers.

Is there any Psychological Trick for Marketing?

What psychological trick can you employ for marketing? Well, cliché as it might sound, being a genuine salesperson. In general, you don’t need any ‘psychological trick’, you just need to understand the psychology of your market – what does your market want, what provides them an excellent customer experience, what sales method do they prefer? By knowing these simple aspects, you can study how to cope with them.

In place of focusing on how to boost your selling, try to center on enhancing services to sell to them – that’s actually one principle of inbound marketing. You assemble yourself first before you go out and then sell. You could make a website of your own, put great content on it, elaborate on your competence, create an attractive portfolio, etc. You can also create profiles on social media platforms (like Facebook, Twitter, Google+), professional networks (like LinkedIn,, Q&A websites and forums (like Quora, Stack Overflow, CNET). You can then post daily updates and if you’ve made amazing content, will be amazed at the amount of traffic and inquiries of potential clients. Now, after you’ve made an online presence, you can then resort to outbound measures – that includes approaching potential clients.

72Solutions Outbound Telemarketing Services is a well-established lead generation service provider dedicated to lead generation, appointment setting, data cleanup and profiling, and outbound marketing. 72Solutions values relationship, we are wholeheartedly dedicated to our services and sincerely devoted to both our clients and their customers.

6 Ideas to Turn Your Customer Holiday Gifts Into a Marketing Tool

Remind them of you:

The simplest way to make your holiday gift a marketing tool is to choose a promotional product with your company’s name and/or logo on it. But for best results, make sure it’s something your client will actually use-ideally, in a setting when they’ll be thinking about buying what you sell. Also make sure it matches your brand and is relevant to your business.

For example, if you sell accounting services to businesses, a high-quality pen set, a pad folio for notes, or a travel coffee mug is likely to be used at or on the way to work when the client is thinking business.
If you are a cyber security company, a tech item would be a great gift.

Personalize it:

A promotional product with your logo isn’t the only way to put your personal touch on a corporate gift. For instance, if you own a graphic design business, you could design your own wrapping paper or gift boxes for your gifts (be sure to add a label that says you designed it!). This way, you’re subtly reminding clients of your talents while they open your gift. If you own an interior design firm, you could make gift wrap or ribbons out of leftover fabric swatch.

Give what you make or sell:

This not only saves money because you’re using your own inventory, but also reminds the client of your quality product. Every time the client drinks a cup of coffee made with your fresh-roasted beans, uses your handmade stationary or puts his iPod in your leather case or holder, he’ll be reminded why he does business with you.

Deliver your gifts by hand:

If your clients are local, make an impact by delivering your holiday gifts yourself. THE PERSONAL TOUCH! Make a brief appointment so you’re not interrupting, and spend the time catching up with the client. Don’t make this a hard-sell sales call, but listen for clues as to how you may be able to help them in the future, and cement your interest in working with them again next year.

Give the gift of time:

Instead of giving a physical gift, take key clients out to breakfast or coffee-something brief that provides a break in their busy days, but also gives you time to reconnect. You’ll stand out from the crowd of social media connections by simply being present in real life, and you’ll be top of mind when the client turns to next year’s budget.

Give the gift of information:

A business book or magazine subscription that’s relevant to your client’s industry, challenges and interests shows you put some thought into what will help her get ahead in the coming year. Plus, you can follow-up later by asking the client how she likes the book and why you thought it might be helpful to her… inquire nicely into how your business might be helpful as well. And if you’ve procrastinated, this is a quick and easy gift.

Product Managers Struggle To Discover: Just How Dumb Are Your Customers?

How important is honesty to a product manager? You would think that this would be a big deal to most of us, right? The thinking goes that if we’re not straight with our customers, they they’ll stop trusting us and they’ll go somewhere else to get the products that they need to solve their problems. However, what would you do if you found out that this wasn’t true? What if you discovered that your customers wanted you to lie to them?

The Problem With Concert Ticket Prices

Welcome to the 21st Century! If you are planning on going to see a live concert, then you are going to need to get your hands on some concert tickets. The way that we do this today is everyone goes online and goes shopping for the best price possible for the event that they want to see. The company that has always dominated the online selling of concert tickets is called StubHub. StubHub, which is owned by eBay, is a key player in the US$6B annual market for concert tickets.

Awhile back the StubHub product managers did exactly what they were supposed to do: they took a survey of their customers. They were looking to find out what part of the ticket ordering process caused them the most grief. It turns out that just about everyone said that they hated the fact that the tickets were priced at a low price until you reached the end of the online buying process and all of sudden how much you were paying shot up as additional fees were tacked on.

Based on what they were hearing their customers tell them, the StubHub product managers decided to make some changes to their product development definition. Under a program that they decided to call “all in”, they changed the prices for tickets that were listed on their website to reflect the final price that someone would end up paying for the ticket. However, when they did this, all of sudden to online shoppers it looked like StubHub’s ticket prices were higher than their competitors. StubHub’s share of the online ticket sales market started to decline. Over time it went from 60% – 70% of the market down to roughly 50%. Clearly something was wrong here and this was not going to look good on anyone’s product manager resume.

StubHub’s Next Steps

The idea behind the “all in” pricing program was a great idea. Since customers had identified separate service charges as being their top annoyance, the natural action for a product manager was to make that problem go away. By showing customer what they would really be paying at all times the customer should be happy, right? In this case, that did not turn out to be the case.

It was pretty clear pretty quickly that StubHub had made a mistake when their customers started shopping at other sites. StubHub had thought that because of their dominant market position, when they created a price that included all charges, everyone else in the market would be forced to do so also. When this happened customers who were shopping for tickets would see roughly the same ticket prices from all vendors. Much to the dismay of the StubHub product managers, this did not happen.

This has left StubHub in a difficult position. Thy tried to do the right thing by presenting their customers with the actual amount that they were going to end up paying. However, their customers have reacted angrily to this honesty and are now shopping at other vendors who are lying to the customers about how much they are going to end up paying for tickets. The StubHub product managers feel that they have no choice: they are going to have to go back to the old way of doing business. They are going to leave a checkbox option on their shopper’s screen that will allow them to see real ticket prices; however, the default is that customers will see lower prices until checkout time where they’ll see their cost shoot up by about 17%.

What All Of This Means For You

As product managers we spend a lot of our time trying to get to better understand our customers just like our product manager job description tells us to do. What we want to know is what parts of our product offering they like and where we can make improvements that will make our products more attractive.

Over at StubHub they sell concert tickets online. Their product managers surveyed their customers and discovered that they didn’t like it when extra charges were tacked on to their concert ticket purchases when they were making a purchase. StubHub created an “all in” program that showed their customers the true price of what they were planning on buying. However, it turns out that once customers saw these higher prices they fled to other websites that listed lower prices and then increased prices during the checkout process. When StubHub’s market share started dropping there was only one thing for the product managers to do: go back to the old way of doing business. Sometimes your customer doesn’t want to know how much they’ll be paying.

The experiences of the StubHub product managers should serve as a reminder for all of us product managers. They believed that they had done the right thing: they had talked with their customer, gotten their #1 complaint, and then come up with a solution to it. However, it turns out that their customer had lied to them. They didn’t like it when the price popped up on them at the end, but it turns out that they didn’t like tickets that appeared to be more expensive even more. Yes, our customers will tell us something, but we need to listen carefully and make sure that we’re able to hear what they are really telling us.

Cheap Ways to Start Marketing Online

Online marketing was quite expensive a few years back. If we think hard enough and do a little flashback, you’ll realize that most companies that advertise online are literally commercial empires, if not are online based companies. We seldom see or in my case, I never saw a locally based business advertising online.

But since internet has become a cheap commodity that almost everyone could already afford it, it’s normal that we encounter cheap marketing methods at the moment. In fact, there are some marketing strategies that are too specialized that they cater well to local marketing needs.

Local search marketing in particular is a cheap way to start marketing online. In order to start doing it, all you need is a free local search result subscription with a search engine and you’re good to go. If you’re a local business owner, you’ll appreciate how concise and exact it is in marketing your business.

Local search marketing works through local search results. It works in this way. Once a user looks for business information in specific vicinity, search engines will provide the local information that they have for that locality.
If you want to do serious local search marketing, then you must be ready to invest some money with a professional online marketer. These marketing professionals will help you get more out of this marketing strategy.

What exactly could professional marketers offer on the table? Well to start with, professionals could help you get better page rankings. As we all know, search engines compile information to what’s most relevant. Getting at the top of page results means better visibility right?

Today, online marketing could come cheap. As much as possible, invest on it early on. Being an early bird has perks in this marketing strategy. Starting marketing earlier than others online will give you a bonus in search results.

Starting Marketing Social Media Style

Starting marketing online today is not like it was even a few year ago. Unfortunately many do not see the changing times and are still doing business the same way that they always have been online.

The problem with starting a marketing campaign online now is that it has been done before..people are not responding as well to this form as they once had. The same as you you might feel about your favorite meal, you look forward to having it but if you had it all the time it probably wouldn’t be a favorite that long.

People change by being exposed to certain influences too much. When this happens they loose the taste for that form of receiving your message. Taste buds have been changing very quickly in the past year or so. The social media craze is on and big companies are afraid of it because they have no idea how to deal with it.

This works great for the smaller business because it truly puts you on a level playing field with the big boys. Just a small market share will drive your bottom line to areas were you only once had dreamed of.

Perhaps you have heard of site named Facebook, Twitter, MySpace, YouTube… there are more but those are the big ones. A surprising fact that most don’t realize is just how fast social media is growing. Everyone was in admiration at how fast the internet became the preferred form of doing business. It took Google the largest search engine on the internet years to become as popular as what Facebook did in just under 2 years. the fact of the matter is that social media has a strong hold on the market and is not going any were soon.

If you do not take movements like this into account when starting marketing yourself or you business online you will fall short of the make.

Starting Marketing Needs to Have Future Plans

When trade people are thinking about starting marketing their business they probably look at what their competition is doing, that makes since right? Do what the successful people do it’s been said for years. The problem is that when most business are thinking about starting marketing they are not taking into consideration new trends in the industry, or that older forms of marketing simply are not as effective as they once were. You may be copying a competitor that had established their business in different times.

I know that sounds crazy by it’s true. People are subjected to advertising many more times a day now then what they were even 10 years ago. Studies have shown that the average person is subjected to 4000 advertisements in one day. They might see these advertisements on TV, the radio, billboards, taxi’s there everywhere. Last week I flew across the country and the tray tables on the airline had advertisements on them. So how do you stand out from your competition? You need to be different. You need to pick a specific niche focus on it. One of the biggest mistakes you can make is to think that your business is not an online business. You can not think that your clients won’t use the internet to find your service or product. One of the best investments you can make in your company is to create a web page. What most don’t realize is the fact that just creating a web page is not enough.

Just writing and publishing a web page would be like writing a note and throwing it in the ocean and betting on someone to find the bottle. It just doesn’t work like that. Producing the web page is just a very small portion of the work that is actually needed to get people to your virtual door.

When properly done an online campaign will pay off for years to come, you can control who is receiving your message or products, and can control the number of prospects you are receiving. Not only is the internet more efficient for you business but it also is the most cost effective way of advertising that you can use today.

The Quick Start Marketing

Every business needs to grow and every businessman wants to apply strategies that can make their business grow easily. If you are going to use methods or strategies in your business for an easier improvement, then your trade will definitely grow. There are many ways to make your business productive, but of course, you will prefer to choose the quickest one. In relation to that, Quick Start Marketing can solve your problem.

Marketing is about creating saliency in your customers’ mind. The more different the product is, the easier for it to be purchased. Quick Start Marketing can help everyone who is engage into business. So, what it is?

Quick Start Marketing is a comprehensive blueprint to develop a successful online business.
With the help of the blueprint, you can get exact information on how to set up everything you need to get started on your business right away. It includes the shortcut methods you ought to follow to build a profitable online business faster than ever. With a copy of this guide, you don’t have to waste another day struggling on how to grow your own business.

Quick Start Marketing will also help you to be ready to start running your own business. It also offers a wide range of marketing support. It can assist you in your marketing requirements, driving sales for the development of a marketing strategy or stated plan like printing for leaflets, advertising or even in websites. The blueprints that contain the strategies and techniques to be used will truly help you to improve your own business if you have already started. But if you are not starting yet, you may use this to learn on how to begin a business as fast as possible.

Even if you have never been successful before, there is no reason why you can’t build a profitable business of your own. All you have to do is to follow a simple and proven action plan. If you want success and you are unwell of working for others, then you may also build your own business and be successful. Quick Start Marketing can help you build your own business as fast as you want. Why rely on others if this can also help you.